WINMARK CORP (WINA) Latest Filing Signal

Latest Filing: 10-K  |  Filed Feb 25, 2026

Cross-checked across multiple AI analysts and grounded in the latest SEC filing.

powered by: earningsVibe.ai

Question:
What is the latest filing signal for WINMARK CORP?
Answer:
Based on earningsVibe SuperAnalyst™ synthesis of the latest 10-K, WINMARK CORP's filing signal continuing positive.
earningsVibe SuperAnalyst™ Verdict: CONTINUING POSITIVE

Signal Performance — Stock Price Since Filing

30-Day Change
-5.20%
from filing date
60-Day Change
Pending
from filing date

Underlying analyst views from Perplexity, Gemini, Claude, and ChatGPT

PERPLEXITY
Continuing Positive
GEMINI
Continuing Positive
CLAUDE
Continuing Positive
CHATGPT
Continuing Positive

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Question:
What does WINMARK CORP actually do?
Answer:
Winmark Corporation, operating as Winmark - the Resale Company(R), is a franchisor focused on sustainability and small business formation, guiding entrepreneurs in operating five resale franchise brands: Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. At December 27, 2025, the company had 1,378 franchises operating across the United States and Canada, with over 2,800 available territories. Its business model centers on offering consumers value-oriented retail through a mix of high-quality used and limited new merchandise, emphasizing the circular economy by extending product lifespans. Winmark provides franchisees with technology, tools, and training to support profitable, multi-channel operations, generating revenue primarily through royalties and franchise fees.
Question:
What are WINMARK CORP's revenue drivers?
Answer:
Primary revenue drivers are royalties from franchisee sales and initial and ongoing franchise fees. The company also generates revenue from merchandise sales to franchisees and, historically, from equipment leasing.

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